Aurum Credit Card : India’s high-net-worth individuals (HNWIs) with a net worth exceeding US$30 million are projected to experience a remarkable surge of 58.4% over the next five years, growing from 12,069 individuals in 2022 to an estimated 19,119 individuals by 2027, as indicated by a recent report.
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What sets apart this emerging generation of HNWIs is their growing emphasis on experiences. In fact, the desire for meticulously curated experiences has reached an all-time zenith.
As the appetite of Indian consumers within the HNWI category continues to expand, high-end brands are introducing products that promise an enduring sense of exclusivity, opulence, and more.
SBI Card Enhances its Super-Premium ‘AURUM’ Card with Exciting Features.
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Enter AURUM, the meticulously designed super-premium credit card intended to complement the leisure and lifestyle-related experiences of C-suite executives and HNWIs.
In line with its Latin namesake, signifying “gold,” AURUM by SBI Card is a super-premium credit card fashioned from metal and adorned in matte black, now enriched with an array of benefits. These enhancements encompass the introduction of fresh annual spending milestones, welcome perks, and the coveted privileges of unlimited international airport lounge access and golfing, among others.
AURUM by SBI Card redefines the very essence of exclusivity, catering exclusively to the privileged few who receive invitations. This invitation-only credit card has been meticulously crafted, promising experiences that epitomize sophistication and luxury.
Let’s delve into the key features that set Aurum Credit Card apart:
- Unlimited International Airport Lounge Access: AURUM offers cardholders limitless access to international airport lounges. Furthermore, each cardholder can now extend the privilege to four guests for international lounge visits.
- Sumptuous Travel Experience: AURUM provides a lavish travel experience, complete with a one-year Club Marriott membership as a welcome gift. This membership unlocks discounts of up to 25% on stays, dining, and spa services at over 250 Marriott group hotels across the Asia-Pacific region.
- Complimentary Digital Subscriptions: Cardholders receive one-year complimentary digital subscriptions to Mint and The Wall Street Journal as part of their welcome benefits.
- Fee Structure: While the joining and annual membership fee for AURUM is Rs 9,999 plus taxes, this fee is waived upon achieving an annual spending milestone of Rs 12 lakh.
- DreamFolks Membership: AURUM cardholders are entitled to complimentary DreamFolks Membership, valued at US$400, which grants unlimited access to over 1,000 international airport lounges and includes one guest visit per quarter.
- Travel Insurance: AURUM offers comprehensive travel insurance, covering two flight cancellations with any airline, accidental death coverage worth Rs 3.5 crore, lost card liability, and fraudulent charge cover worth Rs 10 lakh. Additionally, it provides Rs 1 lakh in coverage for baggage loss, flight delays, or loss of goods during travel.
- Entertainment Perks: AURUM members enjoy free movie tickets worth Rs 12,000 annually, distributed as Rs 1,000 worth of four movie tickets per month.
- Reward Points: AURUM offers joining benefits of 40,000 Reward Points, equivalent to Rs 10,000, with the added benefit that AURUM Reward Points never expire. These points are readily redeemable on the AURUM Rewards Portal for booking flights, hotels, activities, philanthropic donations, gift cards, and more.
- Exclusive Privileges: Cardholders receive e-vouchers based on monthly and annual spending milestones from Tata CLiQ, Tata CLiQ Luxury, Taj Experience, and Apple Premium Reseller Gift Card. Furthermore, AURUM offers a low forex mark-up of 1.99% on international transactions.
- Concierge Services: AURUM Concierge provides professional assistance, encompassing gift and flower delivery, customized travel and holiday packages, golf reservations, and health consultations.
- Golf Privileges: AURUM cardholders can partake in 16 complimentary golf rounds per calendar year and receive 12 complimentary lessons per calendar year, making it a perfect choice for those keen on mastering the greens.
AURUM is ideally suited for individuals seeking exclusive privileges and a comprehensive credit card experience. It’s a perfect fit for those with substantial expenses to charge to their cards and a desire to reap substantial benefits in return. Frequent travelers and avid shoppers will find immense value in owning this premium card.
AURUM symbolizes a gateway to a privileged lifestyle—an invite-only super-premium credit card. If you aspire to obtain this card, you can visit the AURUM website at aurumcreditcard.com. However, it’s important to note that this level of exclusivity is reserved for a select few.
For inquiries and assistance, you can contact 1860-500-2000 or email aurum@sbicard.com.
Disclaimer: This content was created without the involvement of any Business Standard journalist.
